How does MadConnect Work?

MadConnect enables safe, seamless transfer of data between a source and a destination.

For Brands and Publishers:

MadConnect is designed to allow brands and publishers to connect any platform they have licensed for their MarTech or AdTech stack via API within minutes.
The MadConnect platform normalizes the data from the “Source” platform to ensure it is mapped and formatted correctly for ingestion by the “Receiving” platform. There is no coding or additional work required. You can log in, select the platforms to connect, enter the associated API key, and start activating data flows between platforms.

For Platforms:

MadConnect works with platforms that are source, destination or bi-directional data providers of virtually any type of MarTech or AdTech data.
Platforms only need to supply a well-documented and tested API and support testing of the connector once development is complete.
Source platforms send the data to MadConnect, which normalizes it and maps it to the destination platform’s schema for ingestion.

MadConnect enables safe, seamless transfer of data between a source and a destination.

For Brands and Publishers:

MadConnect is designed to allow brands and publishers to connect any platform they have licensed for their MarTech or AdTech stack via API within minutes.
The MadConnect platform normalizes the data from the “Source” platform to ensure it is mapped and formatted correctly for ingestion by the “Receiving” platform. There is no coding or additional work required. You can log in, select the platforms to connect, enter the associated API key, and start activating data flows between platforms.

For Platforms:

MadConnect works with platforms that are source, destination or bi-directional data providers of virtually any type of MarTech or AdTech data.
Platforms only need to supply a well-documented and tested API and support testing of the connector once development is complete.
Source platforms send the data to MadConnect, which normalizes it and maps it to the destination platform’s schema for ingestion.