Platform Overview
Core Concepts
MadConnect serves as a dynamic connectivity layer between your cloud-based data systems and your marketing and advertising platforms. It simplifies the process of moving high-value data for audience targeting, event tracking, and performance measurement — all while maintaining strict control over privacy, schema validation, and platform-specific formatting.
How MadConnect Works
MadConnect acts as a data pipeline orchestrator. It:
Authenticates with your source (e.g., Snowflake, S3, Redshift) and destination (e.g., Meta, Google, Amazon)
Validates data against each destination’s required schema before transfer
Executes secure, trackable transfers via UI or API with full logging
Core Concepts
Platform: A system you connect to (e.g., Snowflake, Meta, The Trade Desk)
Connector: A prebuilt integration for platform-specific transfer logic and schema enforcement
Connection: A configured pairing of a source and destination using active connectors
Schema: The expected data structure needed for each platform to process and activate your data
Supported Platforms
MadConnect supports a growing list of platforms that can act as sources, destinations, or both depending on the use case. This includes cloud storage systems, data warehouses, and advertising platforms.
Common Source Capabilities: Platforms like Snowflake, AWS S3, Google BigQuery, and Redshift can serve as origins for audience, conversion, or reporting data.
Common Destination Capabilities: Platforms such as Meta Ads, Google Ads, The Trade Desk, Amazon Ads, TikTok, and Snapchat support audience ingestion, conversion receipt, and reporting data extraction.
Dual-Role Platforms: Many platforms support bidirectional integrations. For example, Snowflake may act as both a source (for audience delivery) and a destination (for reporting ingestion).
We are continuously expanding support for new platforms and use cases. Reach out if your required integration is not yet listed.
Use Case Overview
MadConnect supports a wide range of advertising data workflows:
Audience Activation
Push first-party identifiers — such as UID2s, hashed emails, or mobile advertising identifiers — from your environment to platforms for audience creation and targeting.
Conversion Syncing
Send post-event conversion logs to platforms for measurement, optimization, and lookalike expansion.
Measurement and Analytics (Reporting)
Pull campaign performance data (impressions, spend, conversions, video views) directly from ad platforms into your warehouse for centralized analytics.
Why Schemas Matter
Every platform has its own data expectations. MadConnect enforces schema validation on every transfer to:
Ensure successful ingestion by the destination
Catch formatting mismatches before errors occur
Maintain data quality across dynamic campaign environments
Security and Privacy
Encryption in Transit: All data is transferred over HTTPS, ensuring end-to-end encryption.
Authentication Options: OAuth 2.0 or API Keys depending on platform
Data Minimization: No persistent data storage, and transfers are logged but not retained
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